Salesforce Content Management System (CMS)

Introduction :

In the dynamic and data-driven world of business, effective content management is crucial for organizations to streamline their processes, enhance collaboration, and drive productivity. Salesforce empowers its customer with their Content Management System (CMS) to organize, store and deliver content more efficiently. In this blog, we’ll explore the key features, benefits, and the transformative impact of Salesforce CMS on businesses.

What is Salesforce Content Management System(CMS) ?

Salesforce CMS is hybrid Content Management System (CMS) where you can create, edit, organize, and manage digital content from a centralized location. A hybrid CMS means that you can create content and extend it to any channel built on Salesforce. These channels can include Experience Cloud site, Marketing Email, Commerce site, a customer community, or any Digital Experience. You can also use the same content on channel outside Salesforce such as third-part site, mobile app, etc by using headless APIs. It is seamlessly integrated with salesforce ecosystem, allowing business to leverage existing CRM data for enhanced content personalization. Salesforce CMS can be access from Digital Experience App.

Key Features/Benefits of Salesforce CMS :

1. Centralized Content Hub
2. Content Creation
3. Personalize Experience
4. Multi-Channel Distribution
5. Enhanced Collaboration
6. Version Control
7. Translation

References :

• https://help.salesforce.com/s/articleView?id=sf.community_managed_content_overview.htm&type=5